Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about internet dating. Lumen could be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals rather than the typical more youthful end for the age range – over-50’s are Lumenis the desired clientele.
Despite a busy internet site market, Argouges views an enormous mobile marketplace for Lumen; “When you look at dating products specific to over 50s, all of them are dating sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million within the software.
The scene is familiar. Swipeable pages, big images, bios however with one huge difference. All members are required to upload a selfie included in the verification procedure, and an algorithm authenticates this from the other profile images offered. a good touch and a tragic indication of the changing times and difficulties with internet dating.
Dating apps are wide ranging. Any brand new software that is wanting to scale requirements an alternate form of strategy and Argouges is wanting new stuff ; “Our company is testing plenty of various advertising models, utilizing a mixture of online and offline, with a give attention to offline because we should meet our individual base and build a dialogue up using them. For instance, this thirty days I will be going to a variety of sporting, musical and social occasions that are matching with your brand name eyesight and demographics.” Time will tell if this bears better fresh fresh fruit than the typical spam your friends and paid-ads strategy that most dating apps would like to utilize. Continue reading “Lumen Is ‘Tinder For Seniors’ Also It Simply Launched”